The Friday Brief

Your weekly dose of marketing news 1.3.25

5 Social Moves You Need to Know This Week

X push forward with ‘Money’ launch despite lack of approval across all 50 states - https://bit.ly/3PGSaLb

Bluesky hits 25m users and launches trending Topics - https://bit.ly/3PlxDLL

Trump has filed to save TikTok - https://bit.ly/4gIbDXI

X tests new video tab - https://bit.ly/4j10Fhm

Meta align to new Trump administration with new appointments - https://bit.ly/4j2DLWN

SEO…What’s Hot!?

Google Ads plans major AI push in 2025 - https://bit.ly/3W3uLXR

Google want everyone to use Gemini and a round-up of December Google updates in this week’s SEO roundtable - https://bit.ly/4fKm6jO

Cool Campaigns

Dunkin’ lean into Sabrina Carpenter ‘Espresso’ hype with collab -

RXBAR launch ‘New Year New You’ BS Ad blocker - https://bit.ly/421ao18

Prudential and McCann launch Generation Beta study to celebrate 150 years of Prudential with $150 2025 Beta Baby bonus campaign - https://bit.ly/3Pp47Vz

The Derrick Rose pop-up flower shop in Chicago this week - https://bit.ly/3BXAffL

Dry January is in full swing in new Danny Dyer ad for Walkers -

Domino’s up TV ad spend for drive of Emergency Pizza campaign - https://bit.ly/4gGCnYk

David & Goliath help Kia takeover the Times Square ball drop on NYE - https://bit.ly/3C6It5c

J.P Graziano x NuEra collab on THC infused Giardiniera - https://bit.ly/4gIsNEC

Lamborghini launch new TV Smart app - https://bit.ly/40kk5GT

Huel launch first ever Global campaign -

Dove redefine NY resolutions with first body confidence series - https://bit.ly/4fJDSUg

TurboTax launch new ’This is Taxes’ Jan campaign -

Weird & Wonderful

Stream Apple+ TV for free this weekend - https://bit.ly/4hjnPy3

Elon continues to cosplay his No 1 fan - https://bit.ly/3PnYAOQ

Murakami Takashi x Louis Vuitton revisit iconic 2023 collab - https://bit.ly/3W5vWpB

BlackRock Spot Bitcoin ETF hits $332 million in net outflows this week - https://bit.ly/4j1DF1B

Creative Reviews 2024 social trends of the year - https://bit.ly/4gFdmN8

TV expected to grow and Ad revenue to stabilize for media companies with sports - https://bit.ly/41Zbv19

Adobe talk approach to AI and copyright in 2025 - https://bit.ly/3BQ2rkN

The Walmart Birkin saga explained - https://bit.ly/3W0tu3O

Everyone is hyped for the NVIDIA kick-off at CES - https://bit.ly/41YiMhM

Tesla sales fall for first time yoy - https://bit.ly/3BRF4aw